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Picking a mode is like choosing highway or shortcut: official follows Meta’s rules with more predictability; unofficial is faster to try, but riskier.

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Official or unofficial?

Each number connected on Notifique uses one of two modes. You cannot switch on the same instance: if you need to change, create a new one.

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When to use official

  • Live product serving real customers
  • Verification codes, order confirmations, marketing with approved templates
  • Buttons, lists, and carousels within Meta’s rules

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When to use unofficial

  • Validate an idea, build a prototype, or integrate for the first time
  • Need groups, edit/delete messages, or download received media
  • Not ready yet for Meta account setup
Unofficial connection does not replace official in production. Use it to learn and test; for real customers at scale, move to official.
In both modes you need recipient opt-in, allowed content, and compliance with Meta policies and Notifique Terms.

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Templates across multiple numbers

Both modes let you reuse templates on more than one number, in different ways: More on official templates: Official Meta templates.

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Billing

On official, Meta bills conversations and Notifique charges only the platform fee. You must have a card on file in WhatsApp Manager before sending in production. General billing: Billing.

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Full comparison

* On official, outside a recent chat use an approved template. On unofficial, free-form messages without that window. ** With a Meta-approved template. ⚠️ = works with a specific format or rule.
You cannot convert an instance from one mode to the other. Create a new instance in the right mode.
Integrating via API only (no browser on your server)? Use mode: "OFFICIAL" (or mode: "UNOFFICIAL") with generateShareableLink: true on POST /v1/whatsapp/instances to get a link the customer opens to finish connecting (QR or Meta login). Details in the Quick Start.

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Quick pick

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Next steps