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Instagram Direct is the profile inbox: support, notifications, and DM automation without relying only on WhatsApp or Telegram.

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What is Instagram on Notifique?

It’s how you send and receive direct messages (DMs) and moderate comments on the connected account. You integrate via dashboard or API; the platform handles the queue and delivery status for each send. You can:
  • Connect an ops account (official or unofficial)
  • Send text and media by URL (image, video, audio, document)
  • Receive DMs and track them via webhook (instagram.received)
  • Reply and moderate comments (official also supports hide)
  • On unofficial: edit sent text or unsend
Think of profile support: the customer is already on Instagram; you reply in DM without leaving your system.

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Official or unofficial?

When connecting an account, you choose one mode. You can’t switch later on the same instance: if you change your mind, create a new one. This is the Meta-approved path (Messaging API). Ideal when your product is live, you need a reliable webhook, comment hide, and recipient IGSID.
  • Meta login in the panel or shareable link for the client
  • Advanced BYOK variant if you already have Page token and IDs
  • 24-hour window after the customer’s last message

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Unofficial connection

Works with username and password (or a link for the client to enter credentials). Fast for MVP and testing, with more freedom to edit and unsend DMs.
In unofficial mode, connecting an Instagram account carries restriction risk. acceptInstagramTerms: true is required. Use a dedicated account and read the anti-suspension policy.

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Comparison: what each mode does

Details and “which to pick?”: Connection modes.

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How to connect your account

In three steps:
  1. Create an instance (your Instagram connection) in the panel or via API
  2. Choose official or unofficial
  3. Complete setup until status is active and ready to send
  1. In the panel, create a connection and choose Official
  2. Sign in with Meta (Embedded) or use a shareable link
  3. Instagram Professional account linked to a Facebook Page
  4. Configure Meta webhook at {your_base}/webhooks/meta/instagram
Step-by-step guide: Quick Start (Official connection tab)
  1. Create instance with mode: "OFFICIAL_BYOK"
  2. Provide Page token, Page ID, IG Business Account ID, and App Secret
  3. Future reconnect only with manual token (does not become Embedded)
Details: Connection modes
  1. In the panel or API, choose Unofficial
  2. Enter username and password (or generate a shareable link)
  3. Accept the terms (acceptInstagramTerms: true)
  4. On a new account, respect warm-up from the anti-suspension policy
Step-by-step guide: Quick Start (Unofficial connection tab)

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After connecting

  • Status active → send with instanceId and recipient (IGSID on official, username on unofficial)
  • Configure workspace webhooks (and Meta callback on official)
  • Reconnect is locked to the original method (Embedded ≠ BYOK ≠ password)
On official, edit and unsend are not available (Meta API limitation). Comment hide is only on official.

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Next steps