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A contact is the person in your database. Tags, topics, segments, and campaigns organize or dispatch on top of that, they are not the same thing.

What are Contacts on Notifique?

It’s the workspace people database: name, phone, email, labels, extra fields, and marketing preferences. You register once and reuse in templates, campaigns, segments, and API sends. You can:
  • Create and import contacts (phone and/or email required)
  • Label with reusable tags (Lead, VIP)
  • Record consent per theme with topics (Newsletter, Promotions)
  • Build audiences with segments (saved rules with AND/OR)
  • Batch dispatch with campaigns (template + channels + audience)
Think of a customer file in a drawer: without it, every send becomes a loose spreadsheet.

Where it lives in the dashboard

Don’t confuse: concept map

Mental order: contact → (tag/field) → topic → segment → campaign.
Segment answers “who is in?”. Campaign answers “what, which channels, and when to send?”. Topic answers “does this person accept this type of marketing?”.

When to use it?

Great for campaigns, integrated CRM, personalization with the customer’s name, and marketing compliance per topic. For a one-off SMS to a number you won’t reuse, you can send directly on the channel API without creating a contact.

How it works in practice

  1. Register contacts (dashboard or API), phone and/or email, unique in workspace
  2. Organize with tags, custom fields, and topics
  3. Build segments with rules (preview before dispatch)
  4. Create campaigns linking template, channels, and audience
  5. Dispatch (Run) or schedule, same queue and credits as the send API
Each contact needs phone or email (or both). Duplicate in workspace → 409 (CONTACT_PHONE_EXISTS, CONTACT_EMAIL_EXISTS).

In the API

  • Full CRUD for contacts, tags, topics, segments, campaigns
  • Scopes: contacts:*, tags:*, topics:*, segments:*, campaigns:*
  • API campaigns use whatsapp, sms, email, telegram (subset of template)
Route details: API reference on the Contacts tab.

Next steps