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WhatsApp is the storefront in your customer’s pocket: alerts, codes, and conversations in the app they already use all day.

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What is WhatsApp on Notifique?

It’s how you talk to customers on WhatsApp without building everything from scratch. You can:
  • Notify about orders, payments, deliveries, or appointments
  • Send verification codes (OTP) and one-time passwords
  • Support with text, images, audio, video, and buttons
  • Know if a message was delivered, read, or if the customer replied
  • Automate sends from the dashboard or your system’s API
Think of a digital service counter: the customer is already in the app; you just need to show up with the right message.

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Official or unofficial?

When you connect a number, you pick one of two modes. You cannot switch later on the same instance: if you change your mind, create a new one. This is the path approved by Meta. Best when your product is live or you need reliability, templates, and scale under WhatsApp Business rules.
  • Confirmations, OTP, and campaigns with approved templates
  • Buttons, lists, and carousels within Meta’s rules
  • The same foundation large companies use on WhatsApp

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Unofficial connection

It works like linking WhatsApp on your computer: quick to try, more freedom on some features, but outside Meta’s official contract. Good if you’re getting started, building an MVP, developing the integration, or testing flows before going official.
The unofficial connection may carry higher risk of number blocks or instability. Use it for tests and validation. For real customers in production, prefer official.

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Comparison: what each mode can do

* On official, outside a recent chat you usually need an approved template. On unofficial, free-form messages work without that window. ** With a Meta-approved template. † Shared templates: on official, Meta catalog on the same Business account; on unofficial, workspace templates for any unofficial number in it. ⚠️ = works, but with a specific format or rule. Technical details: Connection modes. ⚠️ on unofficial (buttons and carousel): available via API, but may stop working at any time. For stable production, prefer official.

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How to connect your number

Three steps:
  1. Create an instance (your WhatsApp connection) in the dashboard or via API
  2. Choose official or unofficial
  3. Finish setup until status is active and ready to send
  1. In the dashboard, create an instance and choose Official
  2. Sign in with your Meta account and link the number
  3. Add a payment method in WhatsApp Manager (Meta bills conversations)
  4. Sync or create approved templates for first contact
Step-by-step guide: Quick Start (Official connection tab)
  1. Create an instance (default is unofficial)
  2. Open the code on your phone shown in the dashboard or API
  3. Scan it in the WhatsApp app on the number that will send messages
  4. When connected, status becomes active
Step-by-step guide: Quick Start (Unofficial connection tab)
After the first pairing, the instance stays tied to that number. To change SIMs, create a new instance. Read Anti-ban policy.

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After you connect

  • Send from the dashboard or API (POST /v1/whatsapp/messages) with type: text, media, buttons, or type: template (workspace template)
  • Track delivery, read status, or errors
  • Receive replies in your system with webhooks
  • Scale with multiple numbers using Sending Pools
New number or SIM? Do not launch campaigns on day one. See New numbers and SIMs.

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Localization and variables

  • localization and i18n translate text, captions, and button fields per contact language.
  • Root variables replace {{name}} and body placeholders.
  • Do not use localization.mode: ai on official Meta templates (LOCALIZATION_AI_NOT_SUPPORTED_OFFICIAL_TEMPLATE).
Full guide: Localization and i18n.

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Next steps