Communication topics

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What is a topic?

A marketing theme in the workspace, e.g. Newsletter, Promotions, Launches. A person can accept one and decline another. Analogy: general opt-in asks “can I send marketing?”. A topic asks which shelf interests them.

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Topic × tag × segment

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When to use?

Great for multiple marketing content types and MARKETING category templates. Transactional messages (order, password) do not follow the same topic rules.

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How it works in practice

1. Audience → Topics → New, name, stable slug, description, default opt-in for new contacts
2. On marketing template, link the correct topic
3. On send or campaign, system checks general marketing and topic subscription
4. Generate preferences link on contact record (~90 day token)
5. In email, use {{preferences_link}}
6. MARKETING templates also send RFC 8058 headers. See One-click unsubscribe

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Relation to receiveMarketing

• Contact usually needs receiveMarketing: true
• MARKETING template with topic requires subscription to that theme
• Those who fail the check do not enter the campaign queue, no per-person error

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In the API

Scopes topics:read, topics:create, topics:update, topics:delete. Routes under Topics in the API reference.

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Next steps

• Audience segments: audiences with topic rules
• Dashboard campaigns
• Introduction