É um tema de marketing no workspace, ex.: Newsletter, Promoções, Lançamentos. A pessoa pode aceitar um e recusar outro.Analogia: opt-in geral pergunta “posso mandar marketing?”. Tópico pergunta qual vitrine interessa. Quem cancela só Promoções pode continuar na Newsletter.
Funciona muito bem para vários tipos de conteúdo de marketing e templates de categoria MARKETING. Mensagens transacionais (pedido, senha) não dependem de tópico da mesma forma.
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